Please join myself and our leading editorial and marketing and sales team in 2004 when Entertainment Design focuses its editorial spotlight on theatre – Broadway, off Broadway, community, regional and university theatre, the West End, and more. For the past 37 years, Entertainment Design (evolving from Theatre Crafts to Theatre Crafts International to TCI to Entertainment Design) has served the North American and international theatre community with professionalism, comprehensiveness, and wit. In 2004, we will deliver thorough coverage of the latest in theatre design and technological advances from around the world. We also invite you to join us at our annual Broadway Lighting & Sound Master Classes (BLMC/BSMC) and EDDY Awards here in New York from June 16-20 and our 17th annual ETS-LDI 2004 trade show, October 22-24 in Las Vegas. Let Entertainment Design’s experienced and professional advertising team: Aimee Eckert, and Holly O’Hair help you craft an effective and successful marketing campaign!

From the Associate Publisher/Editorial Director

The spectacular success of our 2003 Broadway Lighting and Sound Master Classes confirmed what I’ve long suspected: everyone in this industry — from the most experienced designers, technicians, distributors, and manufacturers to the youngest aspiring artisans and gearheads — all crave education. It’s the lingua franca of this business. There’s no way to get ahead and stay ahead in entertainment technology unless you continue to improve your knowledge, your skills, and your craft. Entertainment Design’s 2004 editorial calendar will be geared to satisfy that hunger more than ever, from in-depth coverage of cutting-edge live production to the unqualified expertise of our lighting, sound, and projection columnists to our unique access to the industry’s top designers. And because we believe it is the core from which all entertainment technology springs, look for even more theatre coverage in Entertainment Design, from around the country and around the world. So get in your seats, open your notebooks, and get ready to learn. Class is officially in session.

David Johnson
Associate Publisher/Editorial Director
djohnson@primediabusiness.com